MArket Research for a Climate Services Observatory
Climate‐related tools, products, data and services may greatly contribute to climate change mitigation and adaptation. However, current strategies face knowledge gaps, lack of visibility of climate services, and low awareness of key potential customers for using key information and the associated economic benefits. This reality triggers the need and potential for developing a global market for climate services.
The ‘MArket Research for a Climate services Observatory’ (MARCO) proposal gathers market research firms, climate scientists, climate services practitioners, and innovation actors, around the Climate-KIC, to provide a detailed insight into the market for climate services in Europe, in line with the challenge of enabling market growth outlined in the EC’s “R&I roadmap for climate services”.